Build Your Business

Building a business is like building a home. You could try to do it yourself, but you can only do so much. The same is true of building a business. The more help you get, the easier it gets, the faster it comes together, the stronger it becomes.

Imagine you have a group of professionals working hard to bring you potential clients. Would you feel more confident you could get through today and have a brighter future? More importantly, would it increase your chances of success?  

Your Board of Directors

Coaching for CEOs teaches you how to put together a Board of Directors (BOD) for your business. If your business is a corporation, you already have a BOD, but this is different. You should have a BOD no matter what kind of legal entity owns your business, whether you’re a sole proprietor, a partner, or own an LLC.

There are many acronyms in my program. Your BOD is comprised of those willing and able to help you build your business. You can think of it as a board of advisors. Your BOD members should be those who can refer clients to your business. But it’s also a two-way street. You need to help your BOD members develop new business too. 

How BODs Work

Over time, your BOD is a link in a chain of BODs for other businesses. You own one business, but you should become a board member for other businesses. Your board members should too. You’re all linked because you’re able to provide leads to others while they give them to you.

Let’s say you’re a home repair contractor. 

  • You may get to know other contractors and your customers own homes.
  • You’d be a good board member for an insurance agent.
  • That agent should know of policyholders making claims for home damage due to fires or water. 
  • The agent would be a good board member for you.
  • The agent could refer his clients to you so you could do repairs.
  • The two of you could be good directors for an attorney.
  • Your clients might need a lawyer if they’re having problems with their insurance company because it’s rejecting their claim to pay for the home damage. 

How My BOD Works

When I’m not training business owners on how to find new clients effortlessly, I work as a mortgage broker. I constantly think about my BOD and how to bring them new clients. I remember my BOD by the acronym BSMDC:

  • Buyers for my real estate agents
  • Sellers for my real estate agents
  • Mortgages for me 
  • Divorces for my divorce attorneys
  • Caregivers for financial planners and estate planning attorneys

Each person in my BOD can directly refer clients to me. I am always on the lookout to refer clients back to them.

Take the Next Step. Contact Coaches for CEOs

How can you build a sales machine for your business? Build your BOD. These people can champion your business while you return the favor. Contact me to learn more about how working with others can make your business grow. Call me at (856)905-7040, or fill out my contact form so we can talk about your business and how you can join a Zoom seminar to learn more.

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